Women, Creativity & Seeking Validation (Heartland Book Chapter)
- Sarah Poet
- Feb 21
- 7 min read
Updated: Aug 6
When we make something and put it into the world, it is so natural to want to know that it is making a difference and that people are benefiting from it. And when we’re making the things that we feel we need to make and trying to sell them in a business, it definitely adds layers of complexity. Potentially.
It is super easy to slip into seeing sales (or lack thereof) as validation that your work is “working.” Sales validate that people want it, that its got value - at least enough value that you can pay the bills.
And so we often enter into this existing framework of “marketing,” “business,” and things like the “ideal customer avatar” and try to learn all about it as New Earth business owners. But seriously, if one more person asks me to describe my ideal customer avatar to them in business coaching, I think I’ll flip a table. The last time I went through this, my intuition said, “This is all wrong.” (It doesn’t have to be all wrong for you, but it was another one of those existing structures that I finally realized wasn’t the template for me.)
